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Building on a career long legacy of sharing the power of okrs with established and emerging leaders alike measure what matters includes a broad range of first person accounts that demonstrate the focus ambition and explosive growth that okrs have spurred at so many great organizations. measure what matters is a gift to every leader or entrepreneur who wants a more transparent accountable and effective team it encourages the kind of big bold bets that can transform an organization john chambers executive chairman of cisco. With a foreword by larry page and contributions from bono and bill gates measure what matters is about using objectives and key results okrs a revolutionary approach to goal setting to make tough choices in business in 1999 legendary venture capitalist john doerr i